author Marlee Hirson, Wednesday May 25, 2016

As Alice Cooper says, school is out for the summer! Students have finished their final exams, packed up their belongings and have headed home for the next four months. So what happens with your safety app now?

Preparing for the September Marketing Push

September is crucial for marketing and promoting your safety app – especially to first year students. It’s important to get students to download your safety app from the beginning of the school year.

September is also when clubs, sports teams, and other campus groups are all trying to get the attention of students. This is why it’s so important for your team to start planning for your September marketing push. The summer months present an invaluable opportunity to plan to make your marketing push as strong as possible. We’d be happy to help you with this planning!

Now is a great time to gather your team and discuss what has worked in the past and what new marketing ideas you want to try. Getting all the marketing content ready during the summer will save you time and stress once things start picking up closer to September.

Assessing Push Notification Copy

You can look at the quality of content for the push notifications sent during the year. Check out our push notification best practices here. Any spelling errors, grammatical errors, or typos indicate that your staff need to feel more comfortable sending push notifications in an emergency. Also, it shows if your staff need to spend more time proof-reading push notification messages before sending them.

Staff Training

Along the same lines as push copy, there isn’t a better time to train or give your team a refresher on how to use the online dashboard than the summer. This will help your team feel confident using the dashboard if there is a real emergency.

Schools Out, Safety Is Not

The slower months also present an opportune time to start constructing your September marketing push and to brush up on training. As we roll out new features over the summer, you can get ahead by training and preparing your staff for another exciting school year.

How early should you start planning for September? How are you using the summer months to plan for your September marketing rush? Comment below and let us know what you think!

 

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