author Marlee Hirson, Monday August 17, 2015


The ability to utilize download, subscriber, and in-app usage data is incredibly helpful in accessing the effectiveness of your mobile safety app. The data can be analyzed to tweak mobile features or even marketing approaches. However, using vanity metrics in assessment is a common pitfall that you want to avoid. [Read More]

author Marlee Hirson, Monday August 17, 2015


The logic here is simple: the more people download the app, the more people will have the safety resources they’ll need in an emergency. Downloads aren’t necessarily the most important metric, but it’s the first step towards improving campus security. [Read More]

author Marlee Hirson, Tuesday August 11, 2015


If your students don't know where to access your school's safety resources, what use are the resources to them? Aggregation is one of the most important elements of your mobile safety app because it keeps all your safety resources in one place. [Read More]