author Marlee Hirson, Friday August 28, 2015


Safety plans are purposefully very detailed, which is helpful in the sense that they cover all aspects of a situation. However, when it comes to application, they aren’t the best. In most cases, there is simply too much information for a staff member or university student to remember in the event of a high-stress crisis. The irony is that the more comprehensive the plan, the harder it can be for someone to process and action. [Read More]

author Marlee Hirson, Friday August 21, 2015


A common inquiry we have at AppArmor is why we use a suite of apps, as opposed to a single safety app. The initial question customers have is how are they going to get students to download more than one mobile app. We prepare the suite of apps in an App Bundle, which is featured on the App Store. App bundles allow you to communicate with other apps, directing user communication through your school's mobile safety app. [Read More]

author Marlee Hirson, Monday August 17, 2015


The ability to utilize download, subscriber, and in-app usage data is incredibly helpful in accessing the effectiveness of your mobile safety app. The data can be analyzed to tweak mobile features or even marketing approaches. However, using vanity metrics in assessment is a common pitfall that you want to avoid. [Read More]

author Marlee Hirson, Monday August 17, 2015


The logic here is simple: the more people download the app, the more people will have the safety resources they’ll need in an emergency. Downloads aren’t necessarily the most important metric, but it’s the first step towards improving campus security. [Read More]

author Marlee Hirson, Tuesday August 11, 2015


If your students don't know where to access your school's safety resources, what use are the resources to them? Aggregation is one of the most important elements of your mobile safety app because it keeps all your safety resources in one place. [Read More]