author Marlee Hirson, Wednesday November 11, 2015


Social media is everywhere. For many, it’s the most dominant source of information. Whether it be through Facebook, Twitter, or instant messaging, we receive updates about current events at an exceptionally fast rate. This can be a great thing as it can keep people informed in a crisis. But it can also be a bad thing. [Read More]

author Marlee Hirson, Wednesday October 21, 2015


Mobile safety apps are marketed primarily towards students, which makes sense because students make up the majority of a university or college population. But it's important to remember that mobile safety apps designed for the entire school campus, not just for students. [Read More]

author Marlee Hirson, Wednesday September 30, 2015

Safety in numbers proves to be true in virtually all situations regarding personal safety. Naturally, as numbers increase in a group, the likelihood of a member of that group being assaulted decreases. This holds true digitally, as using a mobile safety app can harness the power of numbers. [Read More]

author Marlee Hirson, Friday August 28, 2015


You have likely heard the saying 'timing is everything' before. When it comes to marketing your school's safety app and driving student downloads, this is certainly. Different events and holidays during the semester present valuable opportunities to reach students and increase app downloads. [Read More]